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History


History

As the Motor & Equipment Manufacturers turns 100, we salute the motor vehicle product manufacturers who have driven the advancement of the automotive and heavy duty industries through superior innovation, technology, service and support.

MEMA and its market segment associations – the Automotive Aftermarket Suppliers Association (AASA), the Heavy Duty Manufacturers Association (HDMA) and the Original Equipment Manufacturers Association (OESA) – are proud to have assisted members in their efforts to advance our industry over the last century. We appreciate the support of our members and look forward to the next 100 years.

In recognition of how far our industry has come, MEMA has commissioned a series of scale models of classic automobiles – each emblazoned with the MEMA 100th anniversary logo. The “Old Timer” cars from the 1920s and 1930s are 1:36-38 scale and the “Superior Swinging Series 2: 50s & 60s” cars are 1:43 scale . All are die cast metal with plastic parts with doors that open and “pull back and go” action.
   
1904

A group of 37 automotive businessmen meet in Newark, N.J., and organize the county's first aftermarket association, the Motor & Accessory Manufacturers Association (MAMA).

1914

The association forms its collection division.

1916

The credit reporting division is formed.

1919

MEMA president Charles E. Thompson addresses the issue of global markets, saying, "The challenge of world markets is one we cannot evade. It is a challenge we can best meet by presenting a united front, and by adopting, as an industry, a broad-gauge, far-seeing, consistent policy."

1920s

In the post-war prosperity, MAMA becomes active in Washington, D.C., and expands its trade show plans. The association also forms its Traffic Advisory Group and Advertising Managers Council.

1929

The association merges with the Automotive Equipment Association to broaden the spectrum of services offered, and the new organization is called the Motor & Equipment Manufacturers Association (MEMA). Its headquarters is in the MEMA Building, New York, N.Y.

MEMA debuts its national ad campaign: "Care Will Save Your Car."

1930s

MEMA establishes a new membership category, Automotive Affiliated Representatives.

1933

Determined that the industry should not only survive the Great Depression but also thrive, MEMA co-sponsors the first Automotive Service Industries Show along with Motor & Equipment Warehouse Association and the National Standard Parts Association (NSPA). This forerunner of the Automotive Aftermarket Industry Week (AAIW) is held at the Merchandise Mart in Chicago.

1940s

MEMA introduces the first collection and customer rehabilitation program for the industry.

1960s

MEMA sets up its Washington, D.C., office to become more involved in health and safety issues. The association initiates its campaign for the remission of the 8% excise tax on automotive parts.

1970s

Transportation Safety Equipment Institute(TSEI), one of MEMA's product line groups, is formed.

1973

MEMA headquarters is moved to Teaneck, N.J. Its credit reporting division, MCRI, is located in Cleveland, Ohio.

The Automotive Brake Manufacturers Council (ABMC) is formed as a product line group for companies that manufacture brakes and brake products.

1974

The Automotive Public Relations Council (APRC), and MEMA peer group, is formed. MEMA forms a new product line group, the Automotive Cooling System Institute (ACSI).

1977

Management Information Systems Group, Inc., (MISG) and TRANSNET® are formed.

1982

MEMA's anti-counterfeiting task force is formed under the leadership of Robert R. Miller, now president emeritus of MEMA. By 1984, the task force achieves its goal of helping dramatically decrease the amount of counterfeit parts in the country.

MEMA establishes the Automotive Presidents Council (APC), another of its peer groups.

1983

The Heavy Duty Manufacturers Association (HDMA), the heavy duty division of MEMA, is established.

1985

The Automotive Chemical Manufacturers Council, a MEMA product line group, is formed.

MEMA's headquarters moves to Englewood Cliffs, N.J.

1987

The U.S. Automotive Parts Industry Office opens in Japan.

The MEMA-JAMA Liaison Committee is formed.

1990

The first MEMA-JAMA One-on-One® Business Conference is held, allowing top-level U.S. OE suppliers to meet senior purchasing executives of Japanese vehicle builders.

1992

MEMA president Bob Miller spearheads the aftermarket's effort to consolidate fragmented trade show activities into one comprehensive market-segment education and show week. AAIW is set for early November in Las Vegas— and is destined to become the global aftermarket show mecca.

The Overseas Automotive Club changes its name to the Overseas Automotive Council and becomes MEMA's international aftermarket division.

MEMA's office in Cleveland, Ohio, moves to the association's new headquarters in Research Triangle Park, N.C.

1993

The MEMA Environmental Institute is established as the association's environmental awareness and education arm.

The formal grand opening of the association's new headquarters in Research Triangle Park, N.C., is held.

1994

MEMA is a key player in the development of the U.S.-Japan Automotive Agreement and actively monitors its results.

The MEMA-JAPIA (Japan Automotive Parts Industry Association) Liaison Committee is formed.

MEMA's U.S.-Pan American Automotive Industry office opens in Mexico City, Mexico.

1996

The Automotive Human Resources Council (AHRC) is formed.

1997

MEMA establishes the U.S.-MERCOSUL Automotive Industry Office in São Paulo, Brazil, and forms the Automotive Chief Financial Executives Council (ACFEC), a peer group.

1998 MEMA organizes the Original Equipment Suppliers Association (OESA) and opens its office in suburban Detroit, Mich.
2000

The aftermarket tradeshow during AAIW assumes its new brand identity: the Automotive Aftermarket Products Expo or AAPEX, held annually the first week of November in Las Vegas, Nev. The show is co-sponsored by MEMA and the Automotive Aftermarket Industry Association (AAIA).

In June, MEMA breaks ground for its second building, a 27,000 square foot addition which doubles the size of its North Carolina headquarters.

2001 In February 2001, Christopher M. Bates becomes president and CEO of MEMA, succeeding Bob Miller.

2002

The Human Resources Council is formed by MEMA and OESA to serve HR professionals in the aftermarket, heavy duty and OE market segments.

MEMA joined with AAIA and SEMA to create Automotive Specialty Products Alliance (ASPA) for members engaged in the automotive chemical and vehicle appearance product markets before state, regional and federal legislators and regulators.

In order to better serve the distinct supplier market segments, MEMA established the Automotive Aftermarket Suppliers Association (AASA), and redefined the roles of HDMA and OESA as market segment associations, all under the MEMA parent association.

2004

MEMA celebrates its centennial anniversary.

Major North American manufacturers of exterior lighting equipment for motor vehicles formed the Motor Vehicle Lighting Council under the auspices of MEMA.

AASA formed its Small & Medium Manufacturers Council and its Automotive Aftermarket Forecasting Council (AAFC), consisting of analysts from aftermarket manufacturers.


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