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Market Segments


MEMA Covers All Industry Market Segments

The supplier industry is diverse as it spans the original equipment, aftermarket and heavy duty industries on a global basis.

Automotive Aftermarket Suppliers Association (AASA):
AASA, a market segment association of MEMA, was created to help MEMA focus on key industry issues that affect its aftermarket member companies. www.aftermarketsuppliers.org

The automotive aftermarket, which consists of companies that produce, distribute, sell and install replacement products, employs approximately 3.7 million Americans. The industry continues to benefit from a larger vehicle population and more miles driven. Sales of products in this industry exceed $250 billion and continue to increase year after year. Consumers have come to depend on the aftermarket for its high level of customer service. People expect their vehicles to be repaired fast and at an affordable price — something the aftermarket excels in. Indeed, the aftermarket industry keeps Americans on the road and keeps them productive.

Heavy Duty Manufacturers Association (HDMA):
HDMA, MEMA's heavy duty market segment association, servers member companies in the Class 4 to Class 8 heavy-truck market.
www.hdma.org

Heavy duty trucks, or big rigs as we like to call them, keep America’s economy rolling. The trucking industry hauls 9.3 billion tons of goods or close to 70 percent of total U.S. freight. About 70 percent of U.S. communities depend solely on trucking for the delivery of goods. The trucking industry also employs more than 9 million Americans nationwide. And, as important as the trucking industry is, trucking component manufacturers are making sure these vehicles are safe. Although there are more than 2.3 million large trucks on the road in the United States today, highway fatalities and injuries involving heavy trucks have steadily decreased over the years even though the number of trucks and miles logged has increased. Trucks also play major roles in exporting and importing goods across borders and helps ensure that the supplier industry’s highly effective just-in-time delivery strategies are seamlessly executed.

Original Equipment Suppliers Association:
OESA, the OE market segment association of MEMA, serves members focused on the light vehicle original equipment market.
www.oesa.org

Original equipment suppliers manufacture the many parts that are equipped on a new vehicle. In North America alone, the new vehicle parts market is worth approximately $300 billion a year. Original equipment suppliers are among the nation’s most competitive and high-tech manufacturers and operate on a global basis, responding to the needs and requirements of their customers across the globe. And the role these suppliers occupy continues to increase. Suppliers now shoulder the overwhelming majority of the engineering, design and manufacturing of the vehicle. The percentage of content from suppliers is expected to increase to a resounding 70 percent by 2010.

Overseas Automotive Council (OAC):
OAC, MEMA's export division, works to support U.S. exports for aftermarket applications around the world.
www.oac-intl.org


A Unified Voice on Issues That Affect Product Manufacturers

MEMA and its market segment associations are here to serve your interests – the interests that affect today’s motor vehicle product manufacturers. MEMA and its market segment associations aggressively represent members on critical business issues by generating dialogue and action, which will help provide a stronger, unified voice for aftermarket suppliers. In particular, MEMA’s market segment associations concentrate on issues they identify as critical to their members. MEMA members meet to collectively address the issues and, when necessary, form study groups to further examine these critical issues.

Automotive Aftermarket:
• Managing excess inventory
• Improving industry image
• Margin deterioration
• Continuous improvement of AAPEX trade show
• EDI and e-commerce standards

Automotive OE Industry:
• OEM margin pressure
• OEM new material approval process
• OEM contract terms and conditions
• Collaborative product development
• Reverse auctions

Heavy Duty Industry:
• Impact of diesel emissions regulations
• Truck and trailer OEM relations
• Margin compression
• Government safety regulations
• Independent aftermarket


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