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President and CEO
Motor & Equipment Manufacturers Association (MEMA)
Bill Long is president and chief executive officer of the Motor & Equipment Manufacturers Association (MEMA), the voice of the automotive and commercial vehicle supplier industry—the largest sector of manufacturing jobs in the United States. MEMA advances the industry and champions the business interests of its members through its Washington, D.C. office and four market-focused associations: Automotive Aftermarket Suppliers Association (AASA), Heavy Duty Manufacturers Association (HDMA), MERA - The Association for Sustainable Manufacturing, and Original Equipment Suppliers Association (OESA).
Long is a highly-respected industry leader with more than 30 years of experience in all sectors of the automotive industry. He joined MEMA in 2012 to lead its AASA division before taking the top spot as MEMA president & CEO in February 2019. Prior to joining AASA, he served as president of Long Strategies LLC and as managing partner of BC Partners LLC, providing strategic planning, brand relevance, and leadership services to clients in the automotive industry. Long is most recognized for his 25 years at Echlin/DANA, leading the company’s engine management division, and as executive vice president, North American operations for Proliance International, a leading manufacturer of temperature control and heat exchange products. He is also well-known in motorsports circles where he served as a corporate officer for NASCAR in Daytona Beach and as a top executive for the IndyCar Series and Indianapolis Motor Speedway.
Long serves on numerous boards, including the Automotive Hall of Fame, the National Automotive Service Task Force (NASTF), Northwood University Automotive Aftermarket Advisory Board, Automotive Aftermarket Charitable Foundation, and the Automotive Aftermarket Charitable Foundation. Long is also a past chairman of the National Car Care Council.
During his time at DANA, Long was awarded the prestigious MEMA Triangle Award and Northwood University’s Automotive Aftermarket Management Education Award, recognizing his work in educating federal lawmakers and serving as a technical expert on issues concerning the industry’s access to vehicle on-board diagnostics and repair information. Long was also honored with the Jack Arute Sr. Excellence in Motorsports Award for his contribution and dedication to the motorsports industry.