Senior Vice President, Strategy, Planning & Information Services
Motor & Equipment Manufacturers Association (MEMA)
Paul McCarthy serves as senior vice president, strategy, planning and information services for the Motor & Equipment Manufacturers Association (MEMA), a position he has held since January 2014.
His responsibilities at MEMA include leading the association’s strategic and business planning; oversight of its member-facing technology and information services; support of the formulation and execution of its major initiatives; and assisting its leadership in ensuring the association’s long-term relevance and member value.
McCarthy previously served as vice president, industry analysis, planning and member services for the Automotive Aftermarket Suppliers Association (AASA), joining the association in April 2011.
Prior to joining AASA, McCarthy led the Automotive and Industrial Products Strategy Practice at PricewaterhouseCoopers (PwC). He conducted work for numerous automotive suppliers, 8 of the top 10 global automakers, private equity firms and financial institutions. He was PwC’s leading global automotive industry subject matter expert, and his analysis was cited in The Financial Times, Wall Street Journal, Bloomberg, Reuters, Handelsblatt, Frankfurter Allgemeine, Les Echos, Automotive News, and other publications.
Areas of experience include team and business leadership, M&A strategy and strategic due diligence, market forecasting, business plan reviews, market entry strategy, product planning, competitive assessment, location selection, and technology projections. His past experience includes heading PwC Germany’s Automotive Strategy advisory practice and leading global analysis for a major vehicle and market forecast service, Autofacts.