President and CEO, MEMA, The Vehicle Suppliers Association
William “Bill” Long serves as the President and CEO of the MEMA, The Vehicle Suppliers Association (MEMA) and plays a pivotal role in advancing the interests of manufacturers and suppliers of vehicle components, systems, and technology.
With a deep understanding of the industry's complexities and the evolving vehicle mobility landscape, Long joined MEMA in 2012 as a division President before moving to his current role as President and CEO in February 2019.
With over four decades of experience in the automotive and commercial vehicle supplier industry, Mr. Long held executive-level roles at Echlin, Inc., Dana, Inc., and Proliance International. His dynamic experience spans all markets segments including original equipment and aftermarket.
His leadership has positioned MEMA as a leading voice in shaping policies, promoting innovation, and advocating for the industry's contributions to vehicle safety, sustainability, and economic growth.
Long’s commitment to collaboration and industry advancement is evident through his efforts to build strong partnerships with vehicle manufacturers, technology providers, research institutions, and governmental entities. He fosters dialogue and cooperation to address common challenges, drive industry growth, and advocates for policies that support a thriving motor vehicle supplier ecosystem.
Recognized for his strategic insights and ability to effectively communicate the value and impact of the motor vehicle supplier industry, Mr. Long is a trusted advocate and influential spokesperson. He works to promote the industry's critical role in driving vehicle performance, enhancing vehicle safety, and enabling advanced mobility solutions.
Under Long’s visionary leadership, MEMA has undergone a strategic realignment to better position the organization for the future. His transformational guidance is deeply admired within his organization and reflects his unwavering commitment to the vehicle supplier industry. Recognized for his profound industry knowledge and dedication, Bill continues to be a driving force in the vehicle supplier industry, emphasizing collaboration, growth, and innovation.
Mr. Long has made also significant contributions to various boards and received numerous accolades recognizing his influence and expertise. He is a well-known figure in motorsports, having served as a corporate officer for NASCAR in Daytona Beach, as well as a top executive for the IndyCar Series and the Indianapolis Motor Speedway. His board memberships have included the National Automotive Service Task Force (NASTF), Northwood University Automotive Aftermarket Advisory Board, and the Automotive Aftermarket Charitable Foundation. Long is also a past chairman of the National Car Care Council.
His distinguished awards include the Outstanding Business Leader Award from Northwood University and the MEMA Triangle Award, which was awarded to him during his time at DANA. Long has also received the Automotive Aftermarket Management Education Award. Additionally, his commitment to motorsports was recognized with the Jack Arute Sr. Excellence in Motorsports Award.