Jeff Paul is Vice President of Marketing for VIPAR Heavy Duty and its family of companies, a North American network of more than 230 independent heavy duty truck parts distributors and service specialists based in Crystal Lake, Illinois. Jeff joined VIPAR Heavy Duty in 2002 as Marketing & Communications Manager, and was named Director of Marketing in 2007. He was promoted to Vice President in 2017.
At VIPAR Heavy Duty, Jeff is a member of the executive management team and responsible for data and market research, marketing strategies and corporate branding, corporate communications and public relations, and corporate event management for North America’s leading network of independent aftermarket truck parts distributors.
Before joining VIPAR Heavy Duty, Jeff’s experience included a position in category management for JC Whitney and Company in Chicago and in product management for Tenneco Automotive in Lake Forest, Illinois. Mr. Paulf actively serves on numerous industry-wide boards and committees, including the AWDA Board of Governors, HDDA Heavy Duty Advisory Council, CVSN Technology Committee and the Joint Operating Committee (JOC) for Heavy Duty Aftermarket Week (HDAW).
Jeff holds a Bachelor of Science degree in marketing from Northern Illinois University in DeKalb, Illinois.