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MEMA Aftermarket Startup Challenge

The annual MEMA Aftermarket Startup Challenge provides an opportunity for emerging technology companies to present their innovations to the broader aftermarket community and network with leading aftermarket companies.

Apply for 2025 MASC
2025 Aftermarket Technology Conference
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    Chris Gardner Lauren McCullough Ryan Kooiman
    2024 Winner

    Tromml

    Read Press Release

     

    2024 Finalists

    • Enervibe
    • PDM Automotive
    • RockED
    • Senzit
    • Tromml
    • WeeL

    Overview

    Finalists compete at the Aftermarket Technology Conference to be named the MEMA Aftermarket Startup Challenge winner.

    Past Winners

    • 2023:  Legacy EV. Read press release.

    Criteria

    • Product/Service must have applicability with the commercial vehicle and/or automotive aftermarket.
    • Financing – Applicants in most cases are still seeking investments.
    • Growth Stage – Beyond Proof of Concept (POC)
      • Actually works
      • Some traction
      • Some customers
      • Some revenue
    • Relevance – Of interest to MEMA members or members' customers.
    • Technologies – Should fall into one of the categories listed.

    Technology Categories

    • Predictive Analytics
    • Digital/Online Customer Engagement
    • Supply Chain/Inventory Management
    • Electric Vehicles
    • Diagnostics
    • Sustainability
    • Fleet Management (CVs or passenger vehicles)
    • Training
    • ADAS
    • AI

    MASC Process and Timing

    • July 11: Application submission deadline
    • July 14-18: Evaluation period (if selection group needs clarifications)
    • July 22: Finalists selected
    • August 13-September 10: Coaching period (selection group member will work with each finalist on the pitch deck)
    • September 10: Conference registrations
    • September 30: Final pitch deck deadline (submitted to MEMA)
    • October 6: Pitch Session during the Aftermarket Technology Conference
      • VC/Investment executives serves as judges and ask questions
      • Audience voting
      • Winner announced

    MEMA Emerging Technology Advisory Group & MASC Selection Committee

    • Chris Gardner, MEMA Aftermarket Suppliers
    • Steve Greenfield, Automotive Ventures
    • Sandeep Kar, Noregon Systems
    • Carl Norman, Capstone Financial Group
    • Mike Pinelis, MicroTech Ventures
    • Viswa Sankararaman, Robert Bosch
    • Chris Thomas, Assembly Ventures
    • Charles Vaillant, MANN+HUMMEL
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    Research Triangle Park, NC 27709

    Phone: (919) 549-4800

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