MEMA Aftermarket Startup Challenge

The annual MEMA Aftermarket Startup Challenge provides an opportunity for emerging technology companies to present their innovations to the broader aftermarket community and network with leading aftermarket companies.

Coming Soon - Apply for 2026 MASC

Coming Soon - 2026 Aftermarket Technology Conference

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2025 Winner

Spiffy

Read Press Release

2025 Finalists

Elm Park Labs
MarkIt
Rhea's Factory
RueDataAI
Spiffy

Overview

Finalists compete at the Aftermarket Technology Conference to be named the MEMA Aftermarket Startup Challenge winner.

Past Winners

2024: Tromml. Read press release.
2023: Legacy EV. Read press release.

Criteria

Product/Service must have applicability with the commercial vehicle and/or automotive aftermarket.
Financing – Applicants in most cases are still seeking investments.
Growth Stage – Beyond Proof of Concept (POC)
- Actually works
- Some traction
- Some customers
- Some revenue
Relevance – Of interest to MEMA members or members' customers.
Technologies – Should fall into one of the categories listed.

MASC Process and Timing

July 10: Application submission deadline
July 13-17: Evaluation period (if selection group needs clarifications)
July 21: Finalists selected
August 12-September 9: Coaching period (selection group member will work with each finalist on the pitch deck)
September 9: Conference registrations
September 30: Final pitch deck deadline (submitted to MEMA)
October 5: Pitch Session during the Aftermarket Technology Conference
- VC/Investment executives serves as judges and ask questions
- Audience voting
- Winner announced

MEMA Emerging Technology Advisory Group & MASC Selection Committee

Chris Gardner, MEMA Aftermarket Suppliers
Steve Greenfield, Automotive Ventures
Sandeep Kar, Noregon Systems
Carl Norman, Capstone Financial Group
Mike Pinelis, MicroTech Ventures
Viswa Sankararaman, Robert Bosch
Chris Thomas, Assembly Ventures
Charles Vaillant, MANN+HUMMEL

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