Heavy Duty Manufacturers Representatives Council

The Heavy Duty Marketing and Sales Forum (HDMSF) is a council of senior sales and marketing executives from Original Equipment and Aftermarket Heavy-Duty supplier member companies.

HDMSF provides a collaborative forum for peer networking, strategic dialogue, and the exchange of insights on market trends, emerging business technologies, forecasts, and customer perspectives. Each meeting features an exclusive lineup of guest speakers, including executives from leading OEM, fleet, distributor, and dealer organizations, as well as respected industry and technology experts.

HDMSF hosts two in-person meetings each year (Spring and Fall) at locations across the United States. Members also receive targeted email updates and invitations to participate in virtual executive meetings, as needed. 

View Member Directory

Membership Benefits

Networking groups rank as one of the greatest benefits of MEMA membership. 

• Recurring meetings provide a regular opportunity to discuss issues of common concern with other executives in similar roles.
• Members gain confidence and clarity and the support they need to be successful in the long term.
• Meetings build powerful community — featuring timely topics, relevant issues and real conversations with other executives.
• Members learn best practices from their peers through open roundtable discussions and council surveys.
• Surveys are generated at the request of members on topics that directly affect their roles and responsibilities. 

Eligibility

• Membership is available to sales and marketing leaders of OE HD and Aftermarket HD supplier member companies. 
• Companies may have up to 2 council members on HDMSF (one sales and one marketing representative, or one OE and one AM representative, for instance.)
• HDMSF Meetings are closed to non-council members. 
• Membership is capped at 55 MEMA member company executives. 

Annual Membership: Please follow the application link below for more information. 

The role of Manufacturers Representative, though common, is not always clearly understood. Watch this short video to quickly gain a basic understanding of how an independent rep or rep agency might help a heavy-duty parts supplier quickly and cost-effectively increase product sales and brand awareness.