2025 MEMA Aftermarket Startup Challenge Finalists Announced

RESEARCH TRIANGLE PARK, N.C. — MEMA Aftermarket Suppliers announced the finalists for the 2025 MEMA Aftermarket Startup Challenge. These innovative startups represent the future of the vehicle lifecycle management industry and have been selected for their cutting-edge solutions and potential to transform the industry. 

Finalists will pitch their companies to attendees at the 2025 Aftermarket Technology Conference, being held October 5-7 in Springfield, Mo. Pitches will be presented during the general session on October 6, and attendees will have the opportunity to vote for the winner in real-time during the Conference. Venture capital executives will serve as judges, ask questions of the finalists and participate in the voting process. 

This year's finalists are: 

• Elm Park Labs Inc. – Extended reality (XR) for technician training 
• Markit – AI-based automated global supply chain processing 
• Rhea's Factory – AI-designed enzymes to improve recycling of PET-based plastics 
• RueData – Tire-management solution with AI and predictive maintenance 
• Spiffy – Hardware and SaaS for dealers 

The winner will be announced during the "A Reel Good Time Networking Celebration" on October 6. 

The Aftermarket Technology Conference brings together top leaders and innovators from across the automotive and commercial vehicle aftermarket, including remanufacturers. For more information about the conference, visit MEMATech.org.

About MEMA Aftermarket Suppliers 

MEMA Aftermarket Suppliers exclusively serves manufacturers of aftermarket components, tools and equipment and related products, an important part of the automotive parts manufacturing industry which supports over 900,000 American jobs in all 50 states. MEMA Aftermarket Suppliers is a recognized industry change agent—promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for member companies. Members represent all areas of the aftermarket including light vehicle, commercial vehicle and remanufacturing. MEMA Aftermarket Suppliers is a membership group within MEMA, The Vehicle Suppliers Association. 
 
MEMA is the leading North American trade association for vehicle suppliers, parts manufacturers and remanufacturers. Automotive and commercial vehicle suppliers are the largest manufacturing sector in the United States and lead the way in new vehicle innovations. MEMA has been the voice of the vehicle supplier industry since 1904. Its more than 1,000 members are Strong by Association. 
 
Members supply the aftermarket with the parts that keep millions of vehicles on the road, fueling international commerce and meeting society's transportation needs. MEMA members are committed to safety and sustainability. 
 
MEMA has offices in Southfield, Mich.; Research Triangle Park, N.C.; and Washington, D.C. Learn more at mema.org/aftermarket-suppliers.