2025 MEMA Aftermarket Startup Challenges Returns to Aftermarket Technology Conference for 3rd Year

RESEARCH TRIANGLE PARK, N.C. – MEMA Aftermarket Suppliers announced the launch of the 2025 MEMA Aftermarket Startup Challenge (MASC), providing an opportunity for emerging technology companies to present their innovations to the broader aftermarket community and network with leading aftermarket companies. Five leading venture capital and mobility startup investment firms are coordinating and will facilitate the event: Assembly Ventures, Automotive Ventures, Capstone Financial Group, Microtech Ventures and FM Capital.

The challenge will culminate at the Aftermarket Technology Conference, which will take place from October 5-7, 2025, at the University Plaza Hotel & Convention Center in Springfield, Mo. Finalists will pitch their companies and innovations to an audience of aftermarket industry technology leaders, and all startups will receive mentorship from industry experts. Conference attendees will have the opportunity to vote for the MASC winner in real time during the conference's general session, and the winner will be announced shortly after.

"The MEMA Aftermarket Startup Challenge is one of the most dynamic elements of the Aftermarket Technology Conference," said Chris Gardner, senior vice president, programs and technology at MEMA Aftermarket Suppliers. "It brings fresh thinking and real solutions to the forefront of our industry. We're proud to provide a platform where innovators can connect with aftermarket leaders, gain visibility and accelerate technologies that will shape the future of mobility and vehicle service. The increasing number of emerging technology startups in our industry supports the need for the Challenge."

Technology categories for this year's MASC include:

• Predictive Analytics
• Digital/Online Customer Engagement
• Supply Chain/Inventory Management
• EVs
• Diagnostics
• Sustainability
• Fleet Management
• Training
• ADAS
• AI

The 2024 MASC was a resounding success, with Tromml being declared the winner. Tromml delivers business intelligence and profit-monitoring solutions based on AI technology and tailored to auto parts retailers, distributors and manufacturers.

The Aftermarket Technology Conference is the top technology event in the North American aftermarket, providing a pivotal platform for showcasing the most critical and emerging technologies influencing the industry. More information can be found at MEMATech.org.

Get more information about the 2025 MEMA Aftermarket Startup Challenge.

About MEMA Aftermarket Suppliers

MEMA Aftermarket Suppliers exclusively serves manufacturers of aftermarket components, tools and equipment, and related products, an important part of the automotive parts manufacturing industry which supports over 900,000 American jobs in all 50 states. MEMA Aftermarket Suppliers is a recognized industry change agent—promoting a collaborative industry environment, providing a forum to address issues, and serving as a valued resource for member companies. Members represent all areas of the aftermarket including light vehicle, commercial vehicle, and remanufacturing. MEMA Aftermarket Suppliers is a membership group within MEMA, The Vehicle Suppliers Association.

MEMA is the leading North American trade association for vehicle suppliers, parts manufacturers, and remanufacturers. Automotive and commercial vehicle suppliers are the largest manufacturing sector in the United States and lead the way in new vehicle innovations. MEMA has been the voice of the vehicle supplier industry since 1904. Its more than 1,000 members are Strong by Association.

Members supply the aftermarket with the parts that keep millions of vehicles on the road, fueling international commerce and meeting society's transportation needs. MEMA members are committed to safety and sustainability.

MEMA has offices in Southfield, Mich.; Research Triangle Park, N.C.; and Washington, D.C. Learn more at mema.org/aftermarket-suppliers.