Daimler Truck North America’s Drew Backeberg to Deliver OEM Perspective Keynote at Heavy Duty Aftermarket Dialogue 2026

RESEARCH TRIANGLE PARK, N.C. –  MEMA Aftermarket Suppliers, in partnership with MacKay & Company, are pleased to announce Drew Backeberg, senior vice president of aftermarket at Daimler Truck North America (DTNA), will deliver the OEM Perspective keynote at Heavy Duty Aftermarket Dialogue (HDAD) 2026. 

The premier full-day conference for the commercial vehicle aftermarket will take place Monday, January 19, 2026, at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, just ahead of the opening of Heavy Duty Aftermarket Week (HDAW). 

As senior vice president of aftermarket, Backeberg leads all Daimler Truck North America (DTNA) Aftermarket functions, with responsibility for customer experience, warranty, dealer service, distribution network development, parts sales and marketing, parts distribution, parts eCommerce platform, connectivity services, Alliance Parts and Detroit Reman. With more than 20 years of experience within Daimler Truck and its affiliates, Backeberg has been instrumental in advancing DTNA’s Aftermarket strategy, enhancing digitalization and strengthening partnerships across the independent channel. 

At Dialogue 2026, Backeberg will provide an OEM perspective on the future of the heavy-duty aftermarket and offer an overview of Daimler Truck’s strategic priorities in parts sales, vehicle service and technology transformation—highlighting how these initiatives impact suppliers and the aftermarket ecosystem. 

“Hearing directly from a leader like Drew Backeberg offers the audience a window into OEM strategies and global trends that shape our collective future. This keynote will set the tone for a day of insightful discussion and collaboration,” said John Blodgett, vice president of sales and marketing at MacKay & Company. “As our industry undergoes transformational change—from technological advancement to global market alignment—he brings clarity on how OEMs and suppliers can work together to drive sustainable growth.”  

Following Backeberg’s remarks, a Q&A session will be moderated by Blodgett of MacKay & Company. 

About MacKay & Company
MacKay & Company is a specialized management consulting and market research firm. With headquarters in suburban Chicago, the company’s focus since 1968 has been, and continues to be, commercial on-highway vehicles, construction equipment, farm field machinery, related components, and all elements of heavy-duty distribution. 

The scope of the practice includes analyses of original equipment and aftermarket potential, strategic options, distribution policies, product introductions, quality management, acquisitions, and a range of related subjects.

The company maintains joint venture relationships in Europe, Brazil, and Mexico. The company’s senior management has over 150 years of experience in the heavy-duty arena.

For more information, visit www.mackayco.com.

About MEMA Aftermarket Suppliers 
MEMA Aftermarket Suppliers exclusively serves manufacturers of aftermarket components, tools and equipment and related products, an important part of the automotive parts manufacturing industry which supports over 900,000 American jobs in all 50 states. MEMA Aftermarket Suppliers is a recognized industry change agent—promoting a collaborative industry environment, providing a forum to address issues, and serving as a valued resource for member companies. Members represent all areas of the aftermarket including light vehicle, commercial vehicle and remanufacturing. MEMA Aftermarket Suppliers is a membership group within MEMA, The Vehicle Suppliers Association.  

MEMA is the leading North American trade association for vehicle suppliers, parts manufacturers and remanufacturers. Automotive and commercial vehicle suppliers are the largest manufacturing sector in the United States and lead the way in new vehicle innovations. MEMA has been the voice of the vehicle supplier industry since 1904. Its more than 1,000 members are Strong by Association.
 
Members supply the aftermarket with the parts that keep millions of vehicles on the road, fueling international commerce and meeting society's transportation needs. MEMA members are committed to safety and sustainability. 

MEMA has offices in Southfield, Mich.; Research Triangle Park, N.C.; and Washington, D.C. Learn more at mema.org/aftermarket-suppliers.