MEMA Trade Policy Leader to Deliver Tariff and USMCA Update at Heavy Duty Aftermarket Dialogue 2026

RESEARCH TRIANGLE PARK, N.C. – MEMA Aftermarket Suppliers, in partnership with MacKay & Company, today announced a timely policy-focused session on global trade and tariffs at Heavy Duty Aftermarket Dialogue (HDAD) 2026, featuring Bill Frymoyer, vice president of public policy at MEMA. The session will take place Monday, January 19, 2026, at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, just ahead of Heavy Duty Aftermarket Week (HDAW). 

As global trade policy continues to reshape the commercial vehicle aftermarket, Frymoyer will provide attendees with a real-time update on the latest trade and tariff developments directly impacting suppliers today. 

Bill Frymoyer leads the trade and tax work on MEMA’s government affairs team.  Bill has been on the front lines of the 2025 tariff policy shifts—working with MEMA members to engage directly with the Trump Administration and the U.S. Congress on these issues as they affect the commercial vehicle supply chain.  

During this session, Bill will cover:  

• The latest trade and tariff actions impacting the CV industry as well as what to expect in 2026
• Updates on MEMA’s planned 2026 USMCA engagement and advocacy efforts 
• Impacts of the implementation of the One, Big Beautiful Tax Bill on MEMA CV members
• How policy shifts on all of the above could influence cost, sourcing and competitiveness 

This session is designed for aftermarket and commercial vehicle supplier leaders seeking clarity and foresight amid continued global trade uncertainty. 

HDAD 2026 will convene leaders from across the heavy-duty aftermarket for a full day of market intelligence, policy insight and strategic discussions shaping planning and investment decisions for the year ahead. 

Learn more and register at hdadconference.org. 

About MacKay & Company
MacKay & Company is a specialized management consulting and market research firm. With headquarters in suburban Chicago, the company’s focus since 1968 has been, and continues to be, commercial on-highway vehicles, construction equipment, farm field machinery, related components, and all elements of heavy-duty distribution. 

The scope of the practice includes analyses of original equipment and aftermarket potential, strategic options, distribution policies, product introductions, quality management, acquisitions, and a range of related subjects.

The company maintains joint venture relationships in Europe, Brazil, and Mexico. The company’s senior management has over 150 years of experience in the heavy-duty arena.

For more information, visit www.mackayco.com.

About MEMA Aftermarket Suppliers 
MEMA Aftermarket Suppliers exclusively serves manufacturers of aftermarket components, tools and equipment and related products, an important part of the automotive parts manufacturing industry which supports over 900,000 American jobs in all 50 states. MEMA Aftermarket Suppliers is a recognized industry change agent—promoting a collaborative industry environment, providing a forum to address issues, and serving as a valued resource for member companies. Members represent all areas of the aftermarket including light vehicle, commercial vehicle and remanufacturing. MEMA Aftermarket Suppliers is a membership group within MEMA, The Vehicle Suppliers Association. 

MEMA is the leading North American trade association for vehicle suppliers, parts manufacturers and remanufacturers. Automotive and commercial vehicle suppliers are the largest manufacturing sector in the United States and lead the way in new vehicle innovations. MEMA has been the voice of the vehicle supplier industry since 1904. Its more than 1,000 members are Strong by Association.
 
Members supply the aftermarket with the parts that keep millions of vehicles on the road, fueling international commerce and meeting society's transportation needs. MEMA members are committed to safety and sustainability. 

MEMA has offices in Southfield, Mich.; Research Triangle Park, N.C.; and Washington, D.C. Learn more at mema.org/aftermarket-suppliers.