Tromml Minecart Named Winner of 2025 Business Technology Council Technology Innovation Award
RESEARCH TRIANGLE PARK, N.C. — The MEMA Aftermarket Suppliers Business Technology Council (BTC) presented the 2025 Technology Innovation Award to Tromml for its Minecart sales representative enablement solution. The award recognizes and celebrates outstanding technological innovations that enhance, support and advance processes within the aftermarket industry, fostering progress and efficiency. The award was presented during the 2025 Aftermarket Technology Conference on October 7, 2025.
Minecart is a platform that streamlines representative workflows, strengthens customer conversations and gives managers a clear view of what's happening in the business. Notes and activity flow into a manager hub, giving leadership real-time visibility into customer health, representative performance and overall business trends.
"Tromml received the Innovation Award because our members felt Minecart delivers a real, measurable impact for the vehicle supplier aftermarket," said Sara Kaderly, director of programming & remanufacturing lead at MEMA Aftermarket Suppliers and BTC lead. "Members thought its innovative approach will transform how organizations operate and connect with their customers. Congratulations to the Tromml team on this well-deserved accomplishment."
"It's an honor to receive this recognition for Minecart from the BTC," said Lauren McCullough, founder of Tromml. "This recognition from leaders across the aftermarket underscores our mission to empower teams with technology that drives real results. We're proud that Minecart is helping suppliers streamline operations, strengthen customer relationships and gain actionable visibility, making teams more effective in a rapidly evolving market."
For more information about Tromml and Minecart, visit tromml.com.
About the Business Technology Council (BTC)
The Business Technology Council (BTC) is the aftermarket’s leading business technology forum. Members network and exchange best practices related to current and emerging technologies that support their efforts to reduce costs, improve efficiencies and pursue new business opportunities. For more information on how you can get involved and upcoming events, visit mema.org/networking-groups/BTC.
About MEMA Aftermarket Suppliers
MEMA Aftermarket Suppliers exclusively serves manufacturers of aftermarket components, tools and equipment and related products, an important part of the automotive parts manufacturing industry which supports over 900,000 American jobs in all 50 states. MEMA Aftermarket Suppliers is a recognized industry change agent—promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for member companies. Members represent all areas of the aftermarket including light vehicle, commercial vehicle and remanufacturing. MEMA Aftermarket Suppliers is a membership group within MEMA, The Vehicle Suppliers Association.
MEMA is the leading North American trade association for vehicle suppliers, parts manufacturers and remanufacturers. Automotive and commercial vehicle suppliers are the largest manufacturing sector in the United States and lead the way in new vehicle innovations. MEMA has been the voice of the vehicle supplier industry since 1904. Its more than 1,000 members are Strong by Association.
Members supply the aftermarket with the parts that keep millions of vehicles on the road, fueling international commerce and meeting society's transportation needs. MEMA members are committed to safety and sustainability.
MEMA has offices in Southfield, Mich.; Research Triangle Park, N.C.; and Washington, D.C. Learn more at mema.org/aftermarket-suppliers.