Landmark Study: AI in Action

Artificial intelligence is rapidly reshaping the commercial vehicle aftermarket, but most organizations are still struggling to capture its full value. This Landmark Study by Boston Consulting Group (BCG) for MEMA Aftermarket Suppliers reveals how leading companies are moving from experimentation to real impact.

Grounded in proprietary research, member interviews and industry-wide surveys, the report identifies where AI can deliver the greatest value today and how to get started.

What You’ll Learn

• Where AI drives the most impact: High-value use cases including dynamic pricing, demand forecasting, and parts cross-referencing are transforming core operations.
• How to solve persistent industry challenges: From manual workflows and data gaps to inaccurate forecasting and pricing inefficiencies, AI addresses long-standing pain points across the value chain.
• What "future state" looks like: AI enables predictive, automated and scalable decision-making, improving speed, precision and profitability.
• The size of the opportunity: Targeted AI adoption could unlock billions in cost efficiencies and significant top-line growth across the aftermarket ecosystem. 

Why It Matters

While 70% of companies are investing in AI, only 14% are realizing meaningful value today, highlighting a critical gap—and opportunity—for MEMA members.

This report provides a clear roadmap to bridge that gap, helping organizations move from fragmented pilots to scalable, high-impact transformation.

Please read these legal terms that govern the use of this report.

This document is available to MEMA Aftermarket Suppliers members at no cost. Contact info@mema.org to request membership information if you are not a member.