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Landmark Study: From Engines to Algorithms

Software-Defined Vehicles and the Move From Hardware to Data-Centric Aftermarket Businesses
Date: May 10, 2025
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Topic
Industry Trends
Market Data
Technology

Watch Webinar

The aftermarket is shifting—fast. As software-defined vehicles and data-driven repairs take hold, the capability gap between industry leaders and laggards is widening. Where does your company stand? 

At the 2025 Vision Conference, McKinsey presented this year's Landmark Study, "From Engines to Algorithms: Software-Defined Vehicles and the Move from Hardware to Data-Centric Aftermarket Businesses," providing an updated look at the value-chain transformation and what it means for supplier-distributor-service relationships. 

Key insights include: 

  • The digitization shift—where advanced analytics and control points are reshaping the industry. 

  • Revenue at stake—who wins and who risks falling behind. 

  • What you must do next—the data-backed capabilities needed to stay competitive. 

The future of the aftermarket isn’t just hardware—it's data. Download the report to see how you can lead in the digital era and for a deeper dive into the findings, watch a webinar with the McKinsey experts originally recorded on May 8, 2025. 

Please read these legal terms that govern the use of this report.

This document is available to MEMA Aftermarket Suppliers members at no cost. Contact info@mema.org to request membership information if you are not a member.

 

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